We've heard a bunch about people being brands. It's actually the other way around: a brand is a person. As people, we only know how to relate to people.
in reference to: YouTube - David Armano, Brand U.0, Critical Mass (view on Google Sidewiki)
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It is indescribably important to thoughtful about our presence. And let's stay away from trap of keeping up appearances. Being ourselves is the only way we can manage the complexity.
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