"But I am creating my brand to sponsor my growth!"
No debate. We just have to realize what we are doing.
Two quotes come to mind:
"First we shape our buildings. Then our buildings shape us." -Winston Churchill
"The problems we now have cannot be solved by the thinking that originally created them." -Albert Einstein
We have to make sure that in our branding, we (people) can still progress. We don't know everything. When we learn something new, our views change and, if we are a brand, we throw off the brand consistency. Catch 22.
If we will remember that, to those who interact with whatever brand we create, they see that brand as a person. In harmony with our circumstances, we must build into the brand the ability to grow with us - one way or another. If we try to maintain the brand we created and do not make space for the person we have become from our growth, something - sooner or later - is going to give. It is much better for everyone if the tectonic plates of our characters are allowed to slowly slide past one another instead of hanging up and later reconciling themselves violently.
We are here to grow...and we are not alone.
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